Broker Check

Our Team

Advisor Team

Reuben K. Chen, CFP®, CLU, RFC

Founder, CEO, and President

Reuben K. Chen is the founder, CEO, and President of Wellspring Consulting. He has over 25 years of experience in integrated financial planning, asset management, retirement and estate planning (specializing in multi-generation estate planning issues), tax reduction strategies, insurance strategy as well as banking and mortgage lending. As the chief wealth strategist, Reuben’s clients include high net worth retirees, professionals, small business owners, corporate executives and non-profit institutions.

His philosophy is to maintain a well-balanced life and extends that belief in helping individuals realize their dreams, incorporating life coaching with proactive financial planning. Prior to forming his firm Wellspring Consulting, Reuben was with the Sagemark/Lincoln Financial Advisor for 14 years and oversaw their Milpitas office for 3 years.

Reuben has the Series 6 (Investment Products), Series 7 (General Securities) and Series 66 (Financial Advisor) securities registrations. In addition he holds California Life and Health Insurance license and certificate in Long Term Care. Reuben K. Chen is the Chair of Wellspring investment committee and he is fluent in English, Cantonese, Mandarin and Taiwanese. CA Insurance Lic. 0744325

Howard Cheng, CPA

Financial Advisor

Howard oversees the tax service division at our firm. He has over 20 years of experience in public accounting and working with corporations, partnerships and high net worth individuals in the San Francisco Bay Area. He specializes in serving the tax and business planning needs of closely held companies, partnerships and their shareholders/partners including tax filing requirements, amended returns and carry back claims, sales, payroll, property tax return filings, and IRS and state tax authority income tax audits.

Howard has the Series 7 (General Securities), Series 66 (Financial Advisor) securities registations. Additionally he holds a California Life and Health Insurance license and Real Estate license. His practice is built on utilizing his knowledge and expertise in multiple areas to help his clients to achieve financial security through tax and financial planning. Howard is fluent in English, Cantonese, Mandarin and Shanghainese. CA Insurance Lic. 0E31536

Kelly Fong

Financial Adivisor

Kelly has over 15 years of financial service experience. He brings to our firm a versatile foundation of knowledge, experience and qualification in equity markets, fixed income markets and operational management. Before joining Wellspring Consulting, Kelly worked at Nabisco Foods Group as a territory manger and Quick and Reilly, a NYSE member firm. During this time at Quick and Reilly, he assisted clients in employee stock option exercise, restricted stock, stock reorganization, trade processing operations and investment management. Kelly holds a Bachelors degree from California State University at Sacramento in Business Finance.

Kelly has the Series 7 (General Securities) and 65 (Investment Advisor) securities registrations. In addition he is a California Life and Health Insurance license holder and holds a certificate in Long Term Care as well as Long Term Care for the California Partnership. CA Insurance Lic. 0E37698

Vijay Soman

Registered Representative

Vijay has over 10 years of financial services experience. He worked at TD Ameritrade as an Investment Consultant for over 9 years. He has experience with a risk management approach involving equity options and portfolio construction. While at TD Ameritrade, he earned the $10M Dollar Club Award after acquiring $10M of assets under management during Q4 2006.   Later in Q4 2007, became a member of TD Ameritrade's President Club which he earned by enrolling high net worth clients to money managers.  

He completed the CFP certification course from Denver College of Financial Planning. He is a Series 7 (General Securities), Series 63 (Securities Agent) securities registrations. In addition he holds a California Life and Variable Annuities licenses and certification in Long Term Care and Long Term Care for California partnership. Vijay is fluent in English and Hindi. CA Insurance Lic. 0C48976

Client Management Team

Mirium Miu

Director of Insurance Operations

Miriam has over 17 years of financial, insurance, marketing and banking experience. Prior to joining Wellspring Consulting, she worked at Hong Kong Hang Seng Bank for 10 years in the Insurance and Private Banking Departments. There she was responsible for marketing and client relation for high net worth clients.

With her existing experience, she oversees the insurance brokerage division at Wellspring Consulting. Her expertise helps support our financial planners and insurance brokerage division with case design and insurance product analysis through continue education and administrating illustrations for proposals. Miriam holds license in California Life and Health Insurance as well as Notary Public License in the State of California. She is member of Wellspring Consulting marketing committee. Miriam is fluent in English, Cantonese, Mandarin and Japanese. CA Insurance Lic. 0F69004

Marcus Yang

Financial Analyst

Marcus earned his MA degree in investment management from St. John’s University in New York and is now a member of the Wellspring Consulting investment team. He focuses on financial research and analyzes various investment vehicles such as stocks, bonds, mutual funds, variable annuities, alternative investments, as well as, separate managed accounts. He also organizes investment training conferences and client seminars to make sure the financial planning team and clients are updated with the most current program changes and economy trends.

In addition, Marcus works with the chief wealth strategist to generate investment portfolio proposals, and to monitor the Wellspring Portfolio and the Wellspring SIN Fund. He also collaborates with the chief wealth strategist to develop investment strategies by analyzing current financial conditions in relation to clients’ future needs and risk tolerance. Marcus’s further role includes quarterly and annual performance reviews for clients. He is fluent in English and Mandarin.

Dennis Shao

Director of Client Operations

Dennis currently oversees the corporate benefits division alongside the chief wealth strategist, manages and process client requests in collaboration with the financial planning division, and seeks new business development opportunities under the guidance of the CEO. 

Within the corporate benefit division, Dennis works closely with the chief wealth strategist, investment provider/consultant, and third-party plan administrators (TPA) to install new company sponsored retirement plans, review plan provisions, and provide account maintenance support to meet the operational goals the company sponsored retirement plan seeks to accomplish.

Dennis earned his Bachelor’s of Science degree in Financial Economics and Quantitative Management from University of California, Riverside. He is fluent in English, and intermediate in Cantonese and Mandarin.

Operation Team

Annie Chen

Director of Business Operations

Annie has over 24 years of financial services experience, including 6 years in mortgage underwriting. Annie managed and trained operations staff to assist top level executives to grow their business gaining broad financial service experience at various large financial institutions. She applies business acumen in the areas of business processing, client support, accounting, and human resources at Wellspring Consulting.

Annie earned her Bachelor’s of Science in Finance from California State University of Hayward [East Bay]. She is fluent in English, Cantonese and Mandarin.

Alan Leung

Director of Business Processing

Alan oversees the division for all new business processing. The processing role includes new business applications and tracking, underwriting activities concurrently with the insurance division, and monitoring and analyzing reports for Wellspring Consulting financial activities. Alan has over 10 years of financial reporting and customer services experience.

Prior to joining Wellspring Consulting, he worked at MCI/WorldCom and Chinchiolo Stemilt California, LLC where he prepared and analyzed multimillion-dollar revenue reports for the company executives. Alan is fluent in English, Cantonese and Mandarin.